Enabled by the income growth and low unemployment rate, the consume of families in Brazil shall grow 13,5% vs 2011, reaching the equivalent to 30% of the GDP. Last year (2011) the growth was 10,5% vs 2010 (inflation to be discounted).
A total of 51 groups of products were considered including? Food and beverage, books, pharmaceuticals, education, mobile telephony, tabaco, and others.
Class C represents 52% of this growth. It represents 27% od the national salary basis and 39% of the consume of products in Brazil.
Reference Pysxis Consumo, calculated by Ibope Inteligência; Folha Online (28/02/2012)
. says:
States of the federations with highest percentage og high-incomers:
Federal District: 27%
São Paulo: 20%
Santa Catarina: 17%
Rio de Janeiro: 16%
Rio Grande do Sul: 16%
Source: Cognatis Geomarketing
. says:
High income population by region:
Southeast: 61% (12,2 million people)
South: 15% (3 million people)
Northeast: 13% (2,6 million people)
Midwest: 7%
North: 4%
Source: Cognatis Geomarketing
. says:
A large majorty of heads of households in classes A and B are between 40 and 60 years old:
Under 29 years old: 5%
From 30 to 39: 16,7%
From 40 to 64: 62,9%
Over 65: 15,5%
Source: Cognatis Geomarketing
. says:
Shinkage of classes D and E from 2003 to 2014:
2003 2014
Class A and B 13 million people 31 million people
Class C 66 million people 113 million people
Classes D and E 96 million people 59 million people
Source: FGV-RIO
. says:
Proportionally, classes A and B were the ones that grew most from 2003 to 2009:
Class A: 41% (income above R$ 9,050)
Class B: 38% (income from 6,941 to 9,050)
Class C: 34% (income from 1,610 to 6,941)
Class D: -12% (income from 1,008 to 1,610)
Class E: -45% (income under 1,008)
Source: Social Policies Center of FVG-RIO
. says:
Brazilian Y generation (high-school and recent graduates, from 20 to 30 years):
> What to study at high school?
Busines Administration (20%); Social Communication (14%); Law (11%), Engineering (10%), Medical Sciences (9%); Archtecture (5%);
Sourece: Estudo Radas Y, 2001, B2 Consulting
. says:
Brazilian Y generation (high-school and recent graduates, from 20 to 30 years):
> What to buy in 2012?
Trip (39%), tablet (13%), MBA (12%), Mobile (12%), Car (12%), HD TV (6%), Credit Card (3,5%), Own house (3%); PC (2,5%);
> What to buy in the next 3 years?
MBA (22%); Trip (20%), Own house (19%); Car (13%); Tablet (7%); HDTV (7%), Mobile (5%);
Sourece: Estudo Radas Y, 2001, B2 Consulting
. says:
Brazilian Y generation (high-school and recent graduates, from 20 to 30 years):
> 68% live with parents;
> Jobs:
46% have fixed job;
36% are interns;
18% work on family business, temporary jobs, others
> Family income:
18% up to R$ 3,000
37% from R$ 3,000 to 8,000
29% from R$ 8,000 to 15,000
14% above R$ 15,000
. says:
Families income in Brazil will grow 13,5% in 2012
Enabled by the income growth and low unemployment rate, the consume of families in Brazil shall grow 13,5% vs 2011, reaching the equivalent to 30% of the GDP. Last year (2011) the growth was 10,5% vs 2010 (inflation to be discounted).
A total of 51 groups of products were considered including? Food and beverage, books, pharmaceuticals, education, mobile telephony, tabaco, and others.
Class C represents 52% of this growth. It represents 27% od the national salary basis and 39% of the consume of products in Brazil.
Reference Pysxis Consumo, calculated by Ibope Inteligência; Folha Online (28/02/2012)
. says:
States of the federations with highest percentage og high-incomers:
Federal District: 27%
São Paulo: 20%
Santa Catarina: 17%
Rio de Janeiro: 16%
Rio Grande do Sul: 16%
Source: Cognatis Geomarketing
. says:
High income population by region:
Southeast: 61% (12,2 million people)
South: 15% (3 million people)
Northeast: 13% (2,6 million people)
Midwest: 7%
North: 4%
Source: Cognatis Geomarketing
. says:
A large majorty of heads of households in classes A and B are between 40 and 60 years old:
Under 29 years old: 5%
From 30 to 39: 16,7%
From 40 to 64: 62,9%
Over 65: 15,5%
Source: Cognatis Geomarketing
. says:
Shinkage of classes D and E from 2003 to 2014:
2003 2014
Class A and B 13 million people 31 million people
Class C 66 million people 113 million people
Classes D and E 96 million people 59 million people
Source: FGV-RIO
. says:
Proportionally, classes A and B were the ones that grew most from 2003 to 2009:
Class A: 41% (income above R$ 9,050)
Class B: 38% (income from 6,941 to 9,050)
Class C: 34% (income from 1,610 to 6,941)
Class D: -12% (income from 1,008 to 1,610)
Class E: -45% (income under 1,008)
Source: Social Policies Center of FVG-RIO
. says:
Brazilian Y generation (high-school and recent graduates, from 20 to 30 years):
> What to study at high school?
Busines Administration (20%); Social Communication (14%); Law (11%), Engineering (10%), Medical Sciences (9%); Archtecture (5%);
Sourece: Estudo Radas Y, 2001, B2 Consulting
. says:
Brazilian Y generation (high-school and recent graduates, from 20 to 30 years):
> What to buy in 2012?
Trip (39%), tablet (13%), MBA (12%), Mobile (12%), Car (12%), HD TV (6%), Credit Card (3,5%), Own house (3%); PC (2,5%);
> What to buy in the next 3 years?
MBA (22%); Trip (20%), Own house (19%); Car (13%); Tablet (7%); HDTV (7%), Mobile (5%);
Sourece: Estudo Radas Y, 2001, B2 Consulting
. says:
Brazilian Y generation (high-school and recent graduates, from 20 to 30 years):
> 68% live with parents;
> Jobs:
46% have fixed job;
36% are interns;
18% work on family business, temporary jobs, others
> Family income:
18% up to R$ 3,000
37% from R$ 3,000 to 8,000
29% from R$ 8,000 to 15,000
14% above R$ 15,000
> Leisure time:
19% restaurants;
15% cinemas and theaters;
14% travels;
14% internet;
9% parties;
8% music;
6% television;
6% reading;
5% sports;
3% electronic games;
Sourece: Estudo Radas Y, 2001, B2 Consulting